Branded for Life: How Americans are Brainwashed by the Brands We Love - Hardcover

Blumenthal, Howard J.

Hardcover

ISBN 10: 1578602416 ISBN 13: 9781578602414

Publisher: Clerisy Press, Emmis Books, 2005

Synopsis

Written by a senior marketing and media executive, Branded for Life makes sense of a world where Wal-Mart is richer than 85% of the nations on earth; where well-informed, obese consumers continue to drink Coke and eat at McDonalds; where rabbis discuss market segmentation strategies to counteract declining market share; and where naming rights to newborns may be sold to the highest corporate bidder.

Branded for Life explains who we really are as consumers, and how large corporations and political leaders exploit our trust. The book also provides sane, actionable advice for people who want to make a difference.

About this title

From the Publisher:

Just as Eric Schlosser delivered a sobering indictment of todays fast food industry in Fast Food Nation, BRANDED FOR LIFE: HOW AMERICANS ARE BRAINWASHED BY THE BRANDS WE LOVE provides a frightening inside view of media manipulation at work.

About the Author:

Howard J. Blumenthal is the author of more than 20 books, including The Creative Professional: A Survival Guide for the Business World. Blumenthal wrote a popular newspaper column about consumer products, which was distributed by The New York Times Syndicate and United Features to over 100 newspapers. He was the force behind one of television's popular 1990s brands, Where in the World Is Carmen Sandiego?, and has been a Senior Vice President of Marketing for several large companies.

His work has won awards in advertising (Addy Award), television (Peabody Award; multiple Emmy Awards), and publishing (Ben Franklin Award), and has been featured in Newsweek and on CBS, NBC, ABC, and CNN. He has worked with a broad range of companies and institutions including MTV, Nickelodeon, RCA, PBS, AOL, The New York Times, Merriam-Webster, and New School University. He lives in Newtown, Pennsylvania.

About this edition

• Publisher: Clerisy Press, Emmis Books
• Publication date: 2005
• ISBN 10: 1578602416
• ISBN 13: 9781578602414
• Binding: Hardcover
• Number of pages: 208