Creating Brand Loyalty - Softcover
The vast majority of ads are mediocre -- but don't blame it on your ad agency. Blame it on yourself. This is the eye-opening advice of advertising experts Czerniawski and Maloney. They explain that most ad and marketing managers don't understand their own responsibilities in the ad creation process -- or how to marriage the delicate relationship with their agency.
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About the Author:
Richard D. Czerniawski and Michael W. Maloney are managing directors of Brand Development Network International, Inc., a marketing consulting firm. Among their many brand building services, they conduct the Strategic Positioning and Ad College, which has trained marketing managers from Johnson & Johnson, Xerox, Nabisco, Pizza Hut, and other Fortune 500 companies in New York, Paris, Shanghai, Sao Paulo, and other places throughout the world.
Review:
"...a guide to the best practices and thinking in the industry." -- Peter N. Larson, Chairman and CEO, Brunswick Corperation
"The best friend a smart, aspiring marketing manager or creative director can have is this smart book to work with!" -- Hank Seiden, Chairman, The Seiden Group
"The best friend a smart, aspiring marketing manager or creative director can have is this smart book to work with!" -- Hank Seiden, Chairman, The Seiden Group
"About this title" may belong to another edition of this title.
- PublisherHudson House Publishing
- Publication date1999
- ISBN 10 1587768143
- ISBN 13 9781587768149
- BindingPaperback
- Number of pages298
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Creating Brand Loyalty
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CREATING BRAND LOYALTY
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(1999)
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Creating Brand Loyalty
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(1999)
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