About the Author:
Rex Briggs is the founder of Marketing Evolution, the leading marketing effectiveness research and consulting firm with clients in more than 20 countries. Briggs began his career at the market research firm Yankelovich Partners, and also served in senior positions at some of the nation's top-flight organizations, including the W.P.P. Group. He has been named as one of the "Best and Brightest" in media and technology by AdWeek, and has won a range of awards in C.R.M., Branding, Direct Marketing, Internet Marketing, and advertising measurement research. Greg Stuart is the C.E.O. and President of the Interactive Advertising Bureau, the leading global advertising association representing Google, M.S.N., N.Y.Times.com, Yahoo!, and over 300 other companies. He has led the U.S. Internet Advertising industry from $6 billion to $16 billion in the past four years. A 20-year veteran of the advertising industry, Stuart has worked with leading marketers, advertising agencies, and new media businesses around the world.
Review:
"A rarity among advertising and marketing books."—from the Foreword by Steven D. Levitt, author of Freakonomics
"Nothing gets the attention of our CMO clients today like the issue of marketing accountability. What Sticks has a clear and innovative solution for marketers of all levels and budgets to get more Bang! for the buck."—Linda Kaplan Thaler, CEO and Chief Creative Officer, The Kaplan Thaler Group, author of Bang! Getting Your Message Heard in a Noisy World
"If there is one book you want to have read about advertising, it’s What Sticks. It is the most comprehensive review of how to succeed at developing Advertising campaigns that I’ve ever seen."
—Bob Liodice, President and Chief Executive Officer, Association of National Advertisers, Inc.
"This book will be to marketers what Six Sigma was to GE’s Jack Welch. Everyone knows that marketing is broken. Briggs and Stuart have the data-proven fix. A must read."
—Michelle Conlin, Associate Editor, BusinessWeek “The book... may well be the most important advertising research since the "How Advertising Works" study of the early 1990s.” —Advertising Age
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