Sacramento on the Air:: How the McClatchy Family Revolutionized West Coast Broadcasting - Softcover

Kassis, Annette

Softcover

ISBN 10: 1626191654 ISBN 13: 9781626191655

Publisher: The History Press, 2015

Synopsis

In 1921, a chance encounter with a radio receiver sent Sacramento Bee newspaperman Carlos McClatchy on a determined path to break into broadcasting. Ushered by the enterprising McClatchy family, the Bee became the first Pacific Coast newspaper to enter the radio business. For decades, broadcasting in Sacramento was shaped by the brilliant but fatally flawed Carlos McClatchy; his strong-willed, micromanaging father, C.K.; and his sister Eleanor McClatchy, who sacrificed her own aspirations for the sake of the family business. From a single five-watt station, the family built a large media company, established a radio network with William Randolph Hearst and helped shape media in the American West. Historian Annette Kassis tells the fascinating story of the pivotal McClatchy family and the path they charted through the "ether" above Sacramento.

About this title

About the Author:

Annette Kassis is an independent historian in Sacramento and author of two previous books with The History Press, Prohibition in Sacramento and Weinstock's. Formerly co-owner of the Sacramento-based advertising agency K&H Marketing, LLC, Annette currently works as the director of consumer and brand marketing for the California Beef Council and serves on the board of the Sacramento History Foundation. She holds a master's degree in history from California State University-Sacramento.

About this edition

• Publisher: The History Press
• Publication date: 2015
• ISBN 10: 1626191654
• ISBN 13: 9781626191655
• Binding: Paperback
• Number of pages: 160