Book Description Paperback. Condition: New. 3rd Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 005722203N

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Design Elements, Third Edition Understanding the rules and knowing when to break them A Visual Communication Manual

Timothy Samara

Published by Quarto Publishing Group USA Inc (2020)

ISBN 10: 1631598724 ISBN 13: 9781631598722

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Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # HU-9781631598722

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Design Elements

Timothy Samara

Published by Rockport Publishers 2020-09-08, Beverly (2020)

ISBN 10: 1631598724 ISBN 13: 9781631598722

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Book Description paperback. Condition: New. Language: ENG. Seller Inventory # 9781631598722

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Design Elements, Third Edition: Understanding the rules and knowing when to break them - A Visual Communication Manual

Samara, Timothy

Published by Rockport Publishers (2020)

ISBN 10: 1631598724 ISBN 13: 9781631598722

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Front Cover Books
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Design Elements, Third Edition (Paperback)

Timothy Samara

Published by Quarto Publishing Group USA Inc, Rockport (2020)

ISBN 10: 1631598724 ISBN 13: 9781631598722

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Book Description Paperback. Condition: new. Paperback. A new and updated 3rd Edition of the best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, colour application, typography, and imagery to how to finally put it all together. Features include:The ultimate primer on graphic designs basic visual toolkit-dot, line, plane, texture, space, and contrast-and how these basics underpin all successful layoutsAn in-depth look at colour-from its optical qualities and its effect on type to its potential for communication concepts and emotionsOne of the most thorough compilations of typography concepts to be found-including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as imageAn extensive overview of imagery-the endless possibilities of medium, depiction, abstraction, stylisation, and how these all communicate effectivelyMethods for integrating type and image, including a tutorial on using grid systems to structure layoutsTwenty rules for making good design-and the best ways to break themBeing a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognised in designers whose work seems to break all the rules, yet communicates its messages clearly. This updated version of Rockport's best-selling Design Elements covers all the design fundamentals, from working with grids, colour application, typography, and imagery to finally how to put it all together. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781631598722

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