HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown) - Softcover

Review, Harvard Business; Brown, Tim; Christensen, Clayton M.; Nooyi, Indra; Govindarajan, Vijay

Softcover

ISBN 10: 1633698807 ISBN 13: 9781633698802

Publisher: Harvard Business Review Press, 2020

Synopsis

Use design thinking for competitive advantage.

If you read nothing else on design thinking, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.

This book will inspire you to:

• Understand the transformative potential of design thinking
• Proceed from idea to product at lightning speed
• Iterate with rapid customer feedback
• Fail small and win big
• Create new products people love
• Lead design thinking teams more effectively
• Open new paths to innovation at your company

HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.

About this title

About the Author:

Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 12 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their organizations more effectively and to make a positive impact.

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About this edition

• Publisher: Harvard Business Review Press
• Publication date: 2020
• ISBN 10: 1633698807
• ISBN 13: 9781633698802
• Binding: Paperback
• Number of pages: 192