The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm - Softcover

Kelley, Tom

9781781256145: The Art Of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
Softcover
ISBN 10: 1781256144 ISBN 13: 9781781256145
Publisher: Profile Books, 2016
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There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

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  • PublisherProfile Books
  • Publication date2016
  • ISBN 10 1781256144
  • ISBN 13 9781781256145
  • BindingPaperback
  • Number of pages320
  • Rating

Other Popular Editions of the Same Title

9780385499842: The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm

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ISBN 10:  0385499841 ISBN 13:  9780385499842
Publisher: Currency, 2001
Hardcover

  • 9780007102938: Art of Innovation

    PROFIL..., 2002
    Softcover

  • 9780007102815: Art of Innovation

    Currency, 2001
    Hardcover

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Book Description Paperback. Condition: new. Paperback. There isn't a business that doesn't want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.Kelley shows how teams: - Research and immerse themselves in every possible aspect of a new product or service - Examine each product from the perspective of clients, consumers and other critical audiences - Brainstorm best when they are focused, being physical and having funThe Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries. An updated edition of this inspiring guide to managing creativity in business from the ex-general manager of IDEO, one of the most innovative design companies in the world. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781781256145

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