Making Numbers Count: How to translate data into stories that stick - Softcover

9781787634220: Making Numbers Count: How to translate data into stories that stick
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  • PublisherBantam Press
  • ISBN 10 1787634221
  • ISBN 13 9781787634220
  • BindingPaperback
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9781982165444: Making Numbers Count: The Art and Science of Communicating Numbers

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Book Description Paperback. Condition: NEW. International Edition, Brand New, ISBN and Cover same but contents similar to U.S. Edition, Printed in Black & White. End Chapter Exercises may differ. No CD/Access code. Legal to use despite any disclaimer, We ship to PO , APO and FPO adresses in U.S.A .Choose Expedited Shipping for FASTER DELIVERY.Customer Satisfaction Guaranteed. Seller Inventory # IN_9781787634220

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Book Description Paperback. Condition: new. Paperback. From bestselling author Chip Heath, a lively, practical, first-of-its-kind guide to understanding cold, clinical data and harnessing it to tell a persuasive story.How many hours' worth of songs are on your Spotify Wrapped this year?How much is your commute time really worth?How do you work out how likely you are to get Covid based on the official statistics?How do your viewing hours track against the most popular shows on Netflix?Whether you're interested in global problems like climate change, and understanding that the Australian wildfires destroyed an area twice the size of Portugal, or just grasping how few people have washed their hands between visiting the bathroom and touching your hands, this book will help math-lovers and math-haters alike translate the numbers that animate our world.Until recently, most languages had no words for numbers greater than five. While the numbers in our world have become increasingly complex, our brains are stuck in the past. Yet the ability to communicate and understand numbers has never mattered more. So how can we effectively translate numbers and stats so that the data comes alive?Drawing on years of research into making ideas stick, Chip Heath and Karla Starr outline six critical principles that will give anyone the tools to communicate numbers with more transparency and meaning. Using concepts such as simplicity, concreteness and familiarity, the authors reveal what's compelling about a number and show how to transform it into its most engaging form. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781787634220

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