Fashion and the Consumer (Understanding Fashion) - Softcover

Yurchisin, Jennifer; Johnson, Kim K. P.

Softcover

ISBN 10: 184520798X ISBN 13: 9781845207984

Publisher: Berg Publishers, 2010

Synopsis

This text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to support teaching and learning, this book looks at the cultural and economic significance of the global fashion industry.

Beginning with an historical overview of fashion consumption, the book then provides an analysis of both rational normative consumer decision-making as well as hedonic and alternative consumption patterns. It concludes with a look at ethical decision-making and social responsibility concerning design, production, and consumption.

Each chapter contain definitions of the key concepts, overviews of the relevant theories, case studies, summary sections, a listing of key terms, questions for discussion, and assignments for class use.

Combining insights and perspectives from a wide range of disciplinary approaches, including fashion, cultural studies, sociology, and business, this book will be of interest to students on a variety of courses studying consumer behavior.

About this title

About the Author:

Jennifer Yurchisin is Assistant Professor at the Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro.
Kim K. P. Johnson is a Professor in the Retail Merchandising Program at the University of Minnesota.

About this edition

• Publisher: Berg Publishers
• Publication date: 2010
• ISBN 10: 184520798X
• ISBN 13: 9781845207984
• Binding: Paperback
• Number of pages: 224