Microtrends: the small forces behind tomorrow's big changes - Hardcover
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About the Author:
Dubbed "the most powerful man in Washington you've never heard of" by the Washington Post, Mark J. Penn is the worldwide CEO of Burson-Marsteller. He was pollster to President Clinton in his successful 1996 re-election campaign, and has been an adviser to Senator Hillary Rodham Clinton, Microsoft Chairman Bill Gates, numerous corporations, and 25 foreign heads of state.
E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.
From AudioFile:
E. Kinney Zalesne has served as a White House Fellow, Counsel to U.S. Attorney General Janet Reno, and Executive Vice President and President of two national social-change organizations.
Take a timely look at an extensive inventory of small, sometimes unnoticeable, trends that are shaping and directing our economy, our society, and our world. In reading the tea leaves of these small movements, politicians, marketers, and entrepreneurs who get it right will be able to get the jump on those who await the coming of the significant movements as defined by the traditional polling apparatus. Narrator Brett BarryŐs pacing is excellent for the considerable amount of material the author covers: 75 intense identity groups who are demanding things that our current social structure isnŐt delivering. With a less able reader the listener could get lost--as the topics transition rapidly and often abruptly. M.C. © AudioFile 2008, Portland, Maine-- Copyright © AudioFile, Portland, Maine
"About this title" may belong to another edition of this title.
- PublisherTwelve
- Publication date2007
- ISBN 10 1846140420
- ISBN 13 9781846140426
- BindingHardcover
- Number of pages448
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Microtrends: The Small Forces Behind Today's Big Changes
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Microtrends: The Small Forces Behind Today's Big Changes
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Microtrends: The Small Forces Behind Today's Big Changes
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Microtrends: The Small Forces Behind Today's Big Changes
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Microtrends: The Small Forces Behind Today's Big Changes
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(2007)
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