Ogilvy on Advertising - Softcover
A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." 223 photos.
About the Author:
David Ogilvy (1911–1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called “the most sought-after wizard in the business” shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.
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- PublisherAndre Deutsch
- Publication date1995
- ISBN 10 1853751960
- ISBN 13 9781853751967
- BindingPaperback
- Number of pages224
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Ogilvy on Advertising
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(1995)
ISBN 10: 1853751960
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Ogilvy on Advertising
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Ogilvy on Advertising
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OGILVY ON ADVERTISING
Published by
Andre Deutsch
(1995)
ISBN 10: 1853751960
ISBN 13: 9781853751967
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