Campaigning: The A to Z of Public Advocacy - Softcover

Wilson, Des

9781854180360: Campaigning: The A to Z of Public Advocacy

Softcover

ISBN 10: 1854180363 ISBN 13: 9781854180360

Publisher: THO, 1995

This is the definitive book on how to argue your case in the public or political arena. These days more and more people find themselves campaigning in an increasingly competitive environment. That means establishing clear and realistic objectives, aiming at the right target, and developing strategies, tactics and a programme of activities that will work.

Campaigning is a practical guide based on a unique track-record of success, a must for everyone who has a case to argue and a will to win.

"synopsis" may belong to another edition of this title.

About the Author:

Des Wilson is Britain's best-known campaigner with a track record equal to anyone in the world. He began his campaigning career as the first director of Shelter, and built it into one of the country's most effective campaigning charities. In the 1980's he became a major figure in the environmental movement, as ITN environmentalist of the decade. He is now Director of Public Affairs with Burson-Marsteller, the world's largest public relations consultancy.

"About this title" may belong to another edition of this title.