The IEBM Encyclopedia of Marketing (International Encyclopedia of Business and Management) (International Encyclopedia of Business & Management) - Softcover
This collection of essays offers a comprehensive guide to marketing thinking and practice and integrates the respective elements of marketing into a unified field of study. Topics covered include; the nature and scope of marketing; the theoretical foundations; marketing management; the marketing mix; marketing in practice; and special topics including TQM and green marketing.
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- PublisherThomson Learning
- Publication date2000
- ISBN 10 1861526350
- ISBN 13 9781861526359
- BindingPaperback
- Edition number2
- Number of pages880
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