Direct from Dell : Strategies That Revolutionized an Industry - Softcover

Michael Dell

3.85

1,783 ratings by Goodreads

9781861975577: Direct from Dell : Strategies That Revolutionized an Industry

Softcover

ISBN 10: 1861975570 ISBN 13: 9781861975577

Publisher: Gardners Books, 2000

View all copies of this ISBN edition:

Direct From Dell - Strategies that Revolutionized an Industry (99) by Dell, Michael [Paperback (2000)]

"synopsis" may belong to another edition of this title.

Review:

The PC business is full of rags-to-riches stories. But perhaps none is as dramatic as the rise of Dell Computer. In Direct from Dell, founder and CEO Michael Dell tells how he started his company from a dorm room at the University of Texas with less than $1,000 and built it into an industry powerhouse with a market capitalization of well over $100 billion. What makes Dell Computer unique is not what it sells, but rather how it sells it. Dell was first in the PC industry to pioneer the direct-selling model, a method that competitors such as Compaq and Apple Computer are only now starting to embrace. By cutting out the intermediary and creating a direct link between manufacturer and customer, Dell was able to provide customers with computers that cost less and that were more apt to meet customer needs.

Direct from Dell is organized into two parts. The first recounts the history and the enormous growth of Dell Computer. The second part focuses on Dell's management approach, from developing customer focus to creating alliances with suppliers. The book manages to avoid most of the promotional and self-congratulatory air that seem to plague so many first-person CEO tomes. Anyone who has followed the PC industry or would like insight into Dell Computer's success should enjoy reading this book. Well written and easy to read. Recommended. --Harry C. Edwards

About the Author:

Michael Dell's rise to the top of the computer industry began at the age of fifteen when he first dissected the AppleMac. By the age of eighteen he was selling customized PCs from his room. He went on to found the Dell Computer Corporation, revolutionizing the business through direct selling and increased customer service.

"About this title" may belong to another edition of this title.