The Light and the Shadow is a unique and inspirational exploration of the rich and sometimes dazzling diversity of European business and innovation - a diversity which flies in the face of those theorists who require there to be a single model for success. The Light and the Shadow shows that there are many ways to innovate, although there are some crucial basic ground rules for innovation. Based on 13 world class innovators, this book will give business people the courage to innovate by capitalising on the rich diversity of European commercial styles and cultures. From this innovation competitive advantage can explode. The Light and the Shadow is the antidote to downsizing that the business world has been waiting for.
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Book Description Hardcover. Condition: New. Seller Inventory # Abebooks485422