The Recipe Project: A Delectable Extravaganza of Food and Music - Hardcover

Zero, One Ring

Hardcover

ISBN 10: 1936787008 ISBN 13: 9781936787005

Publisher: Black Balloon Publishing, 2011

Synopsis

The Recipe Project (book/cd package) features 10 recipes by celebrity chefs transformed word for word into singable, danceable, riotously delightful songs. Think: 100 Sweet Tomatoes by Mario Batali sung as whimsical Italian melody. Or Creamless Creamed Corn by Tom Colicchio sung as a classic rock tune.

The book itself contains recipes by the same chefs (Mario Batali, David Chang, Michael Symon, Isa Chandra Moskowitz, Tom Colicchio and more) as well interviews with the culinary stars, restaurant playlists, and essays by acclaimed food writers such as Melissa Clark, JJ Goode, Christine Muhlke, Michael Harlan Turkell and John T. Edge.

Black Balloon Publishing marries traditional story-telling with high-tech. The Recipe Project comes with a free app that finds recipes so easy you could sing them, as well as a book excerpt, and an animated spinning LP. The Recipe Project’s stop motion video features dancing pasta, flirtatious garlic, and a 59-second ode to the book/cd.

About this title

From the Inside Flap:

The Recipe Project began as a lark. Michael Hearst and Joshua Camp, co-founders of the band One Ring Zero, decided to turn Chris Cosentino’s recipe for Brains and Eggs into a song word for word, phrase for phrase, including Remove the brains from the water with a perforated spoon and place on a plate.” As if that wasn’t tricky or bizarre enough, they asked Cosentino to recommend a music style. Beastie Boys, he replied. With an innocent grin.

The result was a fast, raucous ode to white-boy hip-hop jams and edible offal that, not surprisingly, caused a fair degree of uncontrollable laughter in the studio. The fact that the song also highlighted more serious culinary concerns of Cosentino’s the importance of cooking with all the parts of an animal and not just the pretty and palatable meats came up only after the fact.

But it was enough to inspire Cosentino to call up a few of his chef friends like Aaron Sanchez and Michael Symon. They wanted recipe-songs too, Sanchez opting for traditional Mexican brass-band Banda. And Symon? Heavy metal, with a side of demon screaming.

By the time Hearst told his friend Leigh Newman a longtime writer for food and travel magazines who was just hatching plans for Black Balloon Publishing with co-founder Elizabeth Koch about the project, One Ring Zero had six recipe-songs recorded. The two combined forces to recruit new chefs, as well as bring in some of best food writers in the country. The result: Listen, read, laugh, dance in the kitchen, and taste for yourself.

From the Back Cover:

"Need fun stuff for the super-music-nerd-foodie who has everything? Here ya go!"
Ted Allen, host of Food Network's Chopped

The Recipe Project began as a simple idea: take the recipes of today’s top chefs, set them to music, and sing them word for word. The result is a quirky, remarkably catchy cd-book combo that poses some timely questions about the glories of music and food. If chefs are the new rock stars, why not celebrate them as exactly that? And how loud can David Chang play The Kinks before his restaurant patrons walk out?

Here, in one totally unnecessary collection, you get it all: the album of songs, the brilliant recipes, plus personal interviews with the famed chefs about everything from childhood violin lessons to teenage Van Halen haircuts. Along the way, some of the most noteworthy culinary writers in the country including Melissa Clark and John T. Edge weigh in on how food and music have helped them survive screaming newborns, religious fundamentalism, and dinner with grandma.

About this edition

• Publisher: Black Balloon Publishing
• Publication date: 2011
• ISBN 10: 1936787008
• ISBN 13: 9781936787005
• Binding: Hardcover
• Number of pages: 116
• Editor: Hearst Michael, Newman Leigh