Greece: Lights, Camera.... Travel!: Analysis on the process of attracting filmmakers and the way their films can contribute to strengthen destination brands - Softcover

Assadourian, Romy

Softcover

ISBN 10: 3846558176 ISBN 13: 9783846558171

Publisher: LAP LAMBERT Academic Publishing, 2011

Synopsis

Film is of increasing importance to a destination since it can put a place on the map and is more effective than tourism advertisements as it is viewed by millions of people. The purpose of this thesis is to get insight in the way Greece attracts foreign film producers to the country and in what way these films can contribute to the destination branding of Greece. More specifically, this thesis presents the case study of the film Mamma Mia! which has been shot in Greece in 2008. The way this film can contribute to the destination promotion of Greece has been explored, as well as the reasons for Dutch tourists for wanting to visit a specific destination because of film. By means of analysis and interviews with key persons in the tourism industry and film industry of Greece main issues were discovered. The results are used for recommendations to the Greek National Tourism Organisation / Ministry of Tourism on how to position Greece as an interesting filming location to attract more foreign film producers to the country. Next to that it can be used for recommendations on the promotion of films that take place in Greece, in order to attract more tourists to Greece.

About this title

About the Author:

Romy Assadourian has obtained her BBA in Tourism Management in 2009 at the NHTV University of Applied Sciences in Breda, the Netherlands. Here she followed a four year international bachelor programme (ITMC). Since 2010 she is working on her Master's Degree in Communication Studies at the University of Twente, the Netherlands.

About this edition

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2011
• ISBN 10: 3846558176
• ISBN 13: 9783846558171
• Binding: Paperback
• Number of pages: 156