Comunicação organizacional - Práticas, desafios e perspectivas digitais (Portuguese Edition) - Softcover

Terra, Carolina

9786555490398: Comunicação organizacional - Práticas, desafios e perspectivas digitais (Portuguese Edition)
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ISBN 10: 655549039X ISBN 13: 9786555490398
Publisher: Summus Editorial Ltda., 2021
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  • PublisherSummus Editorial Ltda.
  • Publication date2021
  • ISBN 10 655549039X
  • ISBN 13 9786555490398
  • BindingPaperback
  • Number of pages242

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Book Description Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -A obra que o leitor tem em mãos reúne dezessete especialistas em torno de uma proposta inédita: analisar o cenário contemporâneo e a centralidade do digital na comunicação organizacional. Para tanto, os autores apresentam discussões teóricas, reflexões práticas e apostas em tendências para o mercado. Dividido em sete partes, o livro aborda: conceitos e debates acerca da comunicação organizacional; a comunicação interna; as últimas novidades em temas como públicos, audiências, dados (e big data) e os consequentes impactos daí decorrentes; a influência digital; o planejamento; a gestão de crises; e as métricas. Destinada a profissionais de relações públicas, marketing e publicidade, a coletânea oferece referências fundamentais para a comunicação no que se refere a volatilidade, imediatismo, necessidade de relacionamento e transparência. Textos de Bianca Marder Dreyer, Bruno Carramenha, Carolina Terra, Daniel Reis Silva, Daniele Rodrigues, Diego Wander da Silva, Elizabeth Saad, Else Lemos, Eric Messa, Flávia Apocalypse, Issaaf Karhawi, João Francisco Raposo, Jones Machado, Margareth Boarini, Rodolfo Araújo, Rosângela Florczak de Oliveira e Rudimar Baldissera. 240 pp. Portugiesisch. Seller Inventory # 9786555490398

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Book Description Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A obra que o leitor tem em mãos reúne dezessete especialistas em torno de uma proposta inédita: analisar o cenário contemporâneo e a centralidade do digital na comunicação organizacional. Para tanto, os autores apresentam discussões teóricas, reflexões práticas e apostas em tendências para o mercado. Dividido em sete partes, o livro aborda: conceitos e debates acerca da comunicação organizacional; a comunicação interna; as últimas novidades em temas como públicos, audiências, dados (e big data) e os consequentes impactos daí decorrentes; a influência digital; o planejamento; a gestão de crises; e as métricas. Destinada a profissionais de relações públicas, marketing e publicidade, a coletânea oferece referências fundamentais para a comunicação no que se refere a volatilidade, imediatismo, necessidade de relacionamento e transparência. Textos de Bianca Marder Dreyer, Bruno Carramenha, Carolina Terra, Daniel Reis Silva, Daniele Rodrigues, Diego Wander da Silva, Elizabeth Saad, Else Lemos, Eric Messa, Flávia Apocalypse, Issaaf Karhawi, João Francisco Raposo, Jones Machado, Margareth Boarini, Rodolfo Araújo, Rosângela Florczak de Oliveira e Rudimar Baldissera. Seller Inventory # 9786555490398

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