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Book Description paperback. Condition: New. Paperback. Pub Date: 2013 03 Pages: 620 Language: Chinese in Publisher: Tsinghua University Press. who will be loyal passengers? Who will not? Which messages to which customer segmentation is the most effective? How to maximize the value of customers? How customers value most cremation? Data mining technology: provides a powerful tool used in marketing. sales and customer relationship management (3rd edition) . their answers can be extracted from these and other important business issues wher. Seller Inventory # NG010516