Case Studies in Marketing: The Indian Context - Softcover
These cases highlight the business environment of different companies with specific focus on competitiveness, product development, market strategies and international business.
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Synopsis:
Presented in an easy to read style, students pursuing postgraduate programmes in management ans executives attending various management development programmes will fing reading this book a stimulating and rewarding experience.
"About this title" may belong to another edition of this title.
- PublisherPrentice-Hall of India Pvt.Ltd
- Publication date2004
- ISBN 10 8120321839
- ISBN 13 9788120321830
- BindingPaperback
- Number of pages284
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Case Studies in Marketing
Published by
Prentice-Hall of India Pvt.Ltd
(2004)
ISBN 10: 8120321839
ISBN 13: 9788120321830
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Book Description Paperback. Condition: Acceptable. Acceptable. book. Seller Inventory # ERICA80081203218392
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