A Loja de Tudo (Em Portugues do Brasil) - Softcover

Brad Stone

9788580574890: A Loja de Tudo (Em Portugues do Brasil)
Softcover
ISBN 10: 8580574897 ISBN 13: 9788580574890
Publisher: Intrinseca, 2014
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A Amazon foi uma pioneira no comercio de livros pela internet e esteve a frente da primeira grande febre das pontocom. Mas Jeff Bezos, seu visionario criador, nao se contentaria com uma livraria virtual descolada: ele queria que sua empresa dispusesse de uma selecao ilimitada de produtos a precos radicalmente baixos e se tornasse a loja de tudo.

Com o objetivo de descortinar esse universo, o jornalista Brad Stone obteve acesso inedito a funcionarios e executivos da Amazon, alem de familiares e amigos de Bezos, e o resultado e um retrato detalhado da vida na gigante do comercio on-line que expoe um mundo de competitividade sem limites.

Como outros precursores da tecnologia, entre eles Steve Jobs, Bill Gates e Mark Zuckerberg, Bezos nao cede em sua incansavel busca por novos mercados, transformando o varejo da mesma forma como Henry Ford revolucionou a industria com uma impiedade tamanha que so se iguala a sua vontade de oferecer a melhor experiencia possivel ao cliente.

A loja de tudo e a biografia definitiva da start-up que fez uma das primeiras e maiores apostas na internet e mudou para sempre a nossa forma de ler e de comprar. E um relato honesto sobre a empresa mais emblematica da nossa era, bem como um olhar profundamente pessoal sobre o iconico personagem que a criou.

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  • PublisherIntrinseca
  • Publication date2014
  • ISBN 10 8580574897
  • ISBN 13 9788580574890
  • BindingPaperback
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9788551004739: A Loja de Tudo. Jeff Bezos e a Era da Amazon (edição exclusiva Amazon)

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