National Image and Competitive Advantage: The Theory and Practice of Place Branding - Softcover
"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. "
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This second edition brings Jaffe and Nebenzahl's research bang up-to-date, with important additions ... --Jack Yan, CEO, Jack Yan & Associates
I have no question in my mind that this second edition will quickly become a "must read" ... --Professor Nicolas Papadopoulos, Carleton University, Canada
I have no question in my mind that this second edition will quickly become a "must read" ... --Professor Nicolas Papadopoulos, Carleton University, Canada
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- PublisherCBS Press
- Publication date2006
- ISBN 10 8763001721
- ISBN 13 9788763001724
- BindingPaperback
- Edition number2
- Number of pages238
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National Image and Competitive Advantages
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Book Description Condition: New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . Seller Inventory # V9788763001724
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National Image and Competitive Advantages
Published by
Copenhagen Business School Press
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ISBN 10: 8763001721
ISBN 13: 9788763001724
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Book Description Condition: New. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Num Pages: 237 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 227 x 158 x 16. Weight in Grams: 418. . 2006. 2nd. Paperback. . . . . Books ship from the US and Ireland. Seller Inventory # V9788763001724
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National Image & Competitive Advantages (Paperback)
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Copenhagen Business School Press, Frederksberg
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Book Description Paperback. Condition: new. Paperback. Following the success of its predecessor, the second edition updates and broadens the scope from "country image" to "place branding". Many new studies have emerged since the first edition was published, and they are integrated in the new edition. The second edition is still aimed at three audiences: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who must deal with the problems of creating and maintaining a country's national image. Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9788763001724
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