Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India - Softcover

Hansen, Michael W.; Larsen, Marcus Møller; Pedersen, Torben; Petersen, Bent; Wad, Peter

9788763002363: Strategies in Emerging Markets: A Case Book on Danish Multinational Corporations in China and India
Softcover
ISBN 10: 8763002361 ISBN 13: 9788763002363
Publisher: CBS Press, 2010
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This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.

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  • PublisherCBS Press
  • Publication date2010
  • ISBN 10 8763002361
  • ISBN 13 9788763002363
  • BindingPaperback
  • Number of pages185

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