RURAL MARKETING [Paperback] [Jan 01, 2014] Verma, Sawalia Bihari / Thryambakam, P. / Narayan, M. and Scientific Publisher - Softcover

Verma, Sawalia Bihari / Thryambakam, P. / Narayan, M.

Softcover

ISBN 10: 9386102641 ISBN 13: 9789386102645

Synopsis

The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.

About this edition

• Publication date: 2014
• ISBN 10: 9386102641
• ISBN 13: 9789386102645
• Binding: Paperback