Marketing Management: An Asian Perspective - 5th Edition - Softcover
Marketing Management: An Asian Perspective has been successful in offering a learning product that combines the excellent content that Kotler has done with examples and case studies from a relevant Asian viewpoint. The 5th Edition builds on the strengths of the previous editions, with an emphasis on highlighting emerging market trends to help students stay relevant in today s fast-changing marketing environment. Marketing Management is typically taught through case studies, and is application-oriented. It is therefore important to showcase companies and brands that have been successful in their marketing strategies. An effort has been made to ensure that familiar Asian and international brands/companies are featured. This enables students relate to the analyses of these case studies and vignettes. Framework / Approach The 5th Edition makes an effort to reflect the changes in marketing management. It now includes (1) Global brand names that have marketed themselves successfully throughout the world, (2) Emerging markets and trends, and (3) A greater focus on technology. Features Unique to MMA 1. NEW and IMPROVED - International case studies and examples in the proportion of: 40% international companies in a non-Asian context 40% international companies in an Asian context 20% Asian companies in an Asian context / non-Asian context oAdvantage: Provides a balanced look at international marketing activities oBenefit: Students in Asia relate much better when they can recognize brands or company names which are familiar, especially MNCs which operate widely in this region 2. NEW - Cases on emerging markets and trends for eg Tata in India. oAdvantage and Benefit: Students are kept up-to-date and informed of up-and-coming markets and trends. 3. NEW - More focus on technology oAdvantage and Benefit : With online marketing becoming increasingly popular, we have included examples to show students how some companies incorporate e-marketing.
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- PublisherPearson Education
- Publication date2008
- ISBN 10 9810679939
- ISBN 13 9789810679934
- BindingPaperback
- Edition number5
- Number of pages800
- Rating
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Marketing Management: An Asian Perspective
Published by
Prentice Hall
(2009)
ISBN 10: 9810679939
ISBN 13: 9789810679934
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Softcover
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Book Description Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1900grams, ISBN:9789810679934. Seller Inventory # 9904890
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Marketing Management
Published by
Pearson Education
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ISBN 10: 9810679939
ISBN 13: 9789810679934
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Softcover
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Book Description Condition: Very Good. This book has been used, but it is still in a clean condition. There should be no foxing or annotations of any kind on the inner pages, but a sparse amount may be present on the cover, title pages, or outside edges of the book. There should be no water damage of any kind. For paperbacks, there may be light crease marks on the spine. Seller Inventory # 41523767771217
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Marketing Management
Published by
Pearson Education
(2008)
ISBN 10: 9810679939
ISBN 13: 9789810679934
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Softcover
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Book Description Condition: Fine. This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new - lucky you!. Seller Inventory # 34380889686097
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Marketing Management
Published by
Pearson Education
(2008)
ISBN 10: 9810679939
ISBN 13: 9789810679934
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Fine. This book may contain very minor cosmetic defects, but it is in pristine condition. There should be no yellowing, no foxing, no water damage, and no annotations of any kind on the cover and the pages. For paperbacks, there should not be any crease marks on the spine. This book is good as new - lucky you!. Seller Inventory # 41523767738449
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