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Adolescents Influence In Family Purchase Decision Making

Jaya Prakash Rath

Published by LAP LAMBERT Academic Publishing
ISBN 10: 3659493910 / ISBN 13: 9783659493911
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Title: Adolescents Influence In Family Purchase ...

Publisher: LAP LAMBERT Academic Publishing

Binding: Paperback

Book Condition: New

Book Type: Paperback

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Paperback. 80 pages. Dimensions: 8.7in. x 5.9in. x 0.2in.The primary purpose of studying consumer behavior is to understand why and how consumers make their purchase decisions. In all marketing decision making, it is relevant and important for any business to understand the consumer and his buying behavior. It is also important for any business to understand the consumer and his buying behavior. It is also important to understand how buying decisions are taken, as marketing starts with the analysis of consumer behavior. To gain a better understanding of the complex buying behavior, the marketers need to take the cues from the various disciplines, such as economics, psychological factors. The consumer behavior models describe to decision making or choice processes of consumer knowledge and how individuals and family units make consumption decision. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Bookseller Inventory # 9783659493911

About this title:

Synopsis: The primary purpose of studying consumer behavior is to understand why and how consumers make their purchase decisions. In all marketing decision making, it is relevant and important for any business to understand the consumer and his buying behavior. It is also important for any business to understand the consumer and his buying behavior. It is also important to understand how buying decisions are taken, as marketing starts with the analysis of consumer behavior. To gain a better understanding of the complex buying behavior, the marketers need to take the cues from the various disciplines, such as economics, psychological factors. The consumer behavior models describe to decision making or choice processes of consumer knowledge and how individuals and family units make consumption decision.

About the Author: Shri.Jaya Prakash Rath has vast experience in the field of pedagogy,administration and research. Besides successfully completing his MBA, PGDIRPM and LLB, he has qualified UGC-NET and done a course in quality management from The Quality College,Boston. He has many publications to his credit.Now he is working as a sr.lecturer in Ravenshaw University

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