Talespin; public relations disasters; inside stories of lessons learnt.

McCusker, Gerry.

Published by Kogan Page.
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Title: Talespin; public relations disasters; inside...
Publisher: Kogan Page.


Book Condition: Good

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Gerry Mccusker
Published by Kogan Page (2004)
ISBN 10: 074944259X ISBN 13: 9780749442590
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Book Description Kogan Page, 2004. Book Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Bookseller Inventory # 4712948

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Mccusker, Gerry
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Book Description Kogan Page, 2005. Book Condition: Good. N/A. Ships from the UK. Former Library book. Shows some signs of wear, and may have some markings on the inside. Bookseller Inventory # GRP68317337

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Gerry McCusker
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Book Description Kogan Page, 2005. Book Condition: Very Good. N/A. Ships from the UK. Former Library book. Great condition for a used book! Minimal wear. Bookseller Inventory # GRP79020978

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McCusker, Gerry
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Book Description Kogan Page. Book Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price! All orders guaranteed and ship within 24 hours. Before placing your order for please contact us for confirmation on the book's binding. Check out our other listings to add to your order for discounted shipping. Bookseller Inventory # WAL-D-1e-000242

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Published by Kogan Page Limited/Viva Books (2005)
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Book Description Kogan Page Limited/Viva Books, 2005. Softcover. Book Condition: New. First edition. Contents: Introduction A - Ambassadors - Clearly there?s no substitute Announcements - The Information superhighway Astroturfing - PR create smokescreen B - Brands - Cola brands fizzing after allegations Briefings - Master plan Leeds to nowhere Broadcast Media - PR man of letters C - Celebrities Community Relations - Community relations good intentions turned around Contingency Planning - In a frorth over debt collection Crisis Management - Motorists let down by trye fiasco D - Damage Limitation - destabilizing the PR Effort Diplomacy - Love thy Neighbour Direct Mail - Volkswagen Blasted Over Bomb Mailer Disclosure - ?Virus? catches Consultancy Out E - Endorsement - Radio star makes waves Ethics - The lie of the land Event Management - PROs left feeling sheepish F - Financial PR I - Share value takes a kicking Financial PR 2 - From relations to investor relations G - Goodwill - Trouble brewing Government - Grave error in burying bad news Grassroots Campaigns - Boob job exposed Guerrilla Marketing - Naked ambition H - Healthcare PR I - open doors policy opens wounds Healthcare PR 2 - A bitter pill to swallow Hype - Bottled water launch becomes washout I - Icons - home truths for lifestyle icon Internal Communications - mechanical failure Interviews I - Losing the PR war Interviews II - Dogged by bad publicity Issues Management - Pouring oil on troubled waters J - Journalists I - Registering disdain Journalists II - Investigating journalism Journalists III - Smoke and glass mirrors K - Kobe Bryant L - Launches I - Unsinkable enthusiasm Launches II - Creating media impact Leadership - Conservative Libel - Lawsuit hard to swallow for PR people Lobbying - PR hall of shame M - Mascots - Costume drama Media Lista - List hysteria alert Media Relations I - football guru?s PR own goal Media Relations II - News release hits wrong note Minority Groups - Taking the message to market N - News Management - Courage of convictions Newspapers - Retraction drives newspaper bananas O - Off the Record - All that glitters? Opinion Formers - Image is a bankable asset P - Philanthropy - A good strategic fit Photocalls - Hotel reservations over photo call Political PR - Battle for hearts and minds Promotions - Operating in a PR vacuum Propaganda - Truth is the first casualty of PR war Publicity - Falling fowl of public opinion Public Opinion - The offal truth Q - Quotes R - Radio - promotion leaves station cooling its heels Reputation Management - Even plating field Research - Own goal for football brand Rumour Management - Devil of a stain mars reputation S - Smear Campaigns - Virgin sullied but reputation intact Soundbites - When the chips are down Speeches - CEO caught pie-eyed Spokespeople - Legal eagle sings the blues Sports PR - Kicked into touch Stakeholder Relations - airline grounded over PR response Stunts - Tearing strips off publicity attempt T - Targeting - Scouting for revenue Television - Bogged down Testimonials - Word is our U - Undercover Operations - A royal pardon V - Video News Release - Video killed the media star Viral Marketing - Maize of deception W - World Wide Web I - Kick in the teeth World Wide Web II - Room for improvement X - X X X X Factor - fail is a four-letter word Y - Youth Marketing - Knickers in a twist Z - Zephaniah, Benjamin - Poetic licence Conclusion - What?s making PR such a disaster area? Printed Pages: 336. Bookseller Inventory # 55229

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Gerry McCusker
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ISBN 10: 0749445726 ISBN 13: 9780749445720
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Gerry McCusker
Published by Kogan Page Limited/Viva Books (2005)
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Book Description Kogan Page Limited/Viva Books, 2005. Softcover. Book Condition: New. First edition. Contents: Introduction A - Ambassadors - Clearly there’s no substitute Announcements - The Information superhighway Astroturfing - PR create smokescreen B - Brands - Cola brands fizzing after allegations Briefings - Master plan Leeds to nowhere Broadcast Media - PR man of letters C - Celebrities Community Relations - Community relations good intentions turned around Contingency Planning - In a frorth over debt collection Crisis Management - Motorists let down by trye fiasco D - Damage Limitation - destabilizing the PR Effort Diplomacy - Love thy Neighbour Direct Mail - Volkswagen Blasted Over Bomb Mailer Disclosure - ’Virus’ catches Consultancy Out E - Endorsement - Radio star makes waves Ethics - The lie of the land Event Management - PROs left feeling sheepish F - Financial PR I - Share value takes a kicking Financial PR 2 - From relations to investor relations G - Goodwill - Trouble brewing Government - Grave error in burying bad news Grassroots Campaigns - Boob job exposed Guerrilla Marketing - Naked ambition H - Healthcare PR I - open doors policy opens wounds Healthcare PR 2 - A bitter pill to swallow Hype - Bottled water launch becomes washout I - Icons - home truths for lifestyle icon Internal Communications - mechanical failure Interviews I - Losing the PR war Interviews II - Dogged by bad publicity Issues Management - Pouring oil on troubled waters J - Journalists I - Registering disdain Journalists II - Investigating journalism Journalists III - Smoke and glass mirrors K - Kobe Bryant L - Launches I - Unsinkable enthusiasm Launches II - Creating media impact Leadership - Conservative Libel - Lawsuit hard to swallow for PR people Lobbying - PR hall of shame M - Mascots - Costume drama Media Lista - List hysteria alert Media Relations I - football guru’s PR own goal Media Relations II - News release hits wrong note Minority Groups - Taking the message to market N - News Management - Courage of convictions Newspapers - Retraction drives newspaper bananas O - Off the Record - All that glitters… Opinion Formers - Image is a bankable asset P - Philanthropy - A good strategic fit Photocalls - Hotel reservations over photo call Political PR - Battle for hearts and minds Promotions - Operating in a PR vacuum Propaganda - Truth is the first casualty of PR war Publicity - Falling fowl of public opinion Public Opinion - The offal truth Q - Quotes R - Radio - promotion leaves station cooling its heels Reputation Management - Even plating field Research - Own goal for football brand Rumour Management - Devil of a stain mars reputation S - Smear Campaigns - Virgin sullied but reputation intact Soundbites - When the chips are down Speeches - CEO caught pie-eyed Spokespeople - Legal eagle sings the blues Sports PR - Kicked into touch Stakeholder Relations - airline grounded over PR response Stunts - Tearing strips off publicity attempt T - Targeting - Scouting for revenue Television - Bogged down Testimonials - Word is our U - Undercover Operations - A royal pardon V - Video News Release - Video killed the media star Viral Marketing - Maize of deception W - World Wide Web I - Kick in the teeth World Wide Web II - Room for improvement X - X X X X Factor - fail is a four-letter word Y - Youth Marketing - Knickers in a twist Z - Zephaniah, Benjamin - Poetic licence Conclusion - What’s making PR such a disaster area? Printed Pages: 336. Bookseller Inventory # 55229

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