Real people, real choices–give students a real feel for marketing.
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
"synopsis" may belong to another edition of this title.
Book Description Prentice Hall PTR, Old Tappan, NJ, U.S.A., 2011. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 001811
Book Description U.S.A.: Prentice Hall, 2011. Soft cover. Book Condition: New. Teacher's Edition. ***INSTRUCTOR'S EDITION!!! Identical to student edition. May have black tape on cover. SHIPS FAST! ! ! SAME DAY OR W/N 24 HOURS. EXPEDITED SHIPPING AVAILABLE TOO! !. Bookseller Inventory # ABE-17255124893
Book Description Soft cover. Book Condition: New. book Condition: Brand New. International Edition. Softcover. This is a Brand New High-Quality Textbook. Different ISBN and cover image with US edition. Fast shipping and ship within 48 hours by UPS/DHL global express service to any US destination within 3-5 business days. We do not ship to Po Box, APO and FPO address. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page. Some international textbooks may come with different exercises or cases at the end of chapters compare to US edition 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0. Bookseller Inventory # 1314
Book Description Prentice Hall PTR, Old Tappan, NJ, U.S.A., 2011. Soft cover. Book Condition: New. This is an Brand new International Soft Cover Edition.Different ISBN number and Cover Page with US Edition but content same with US.Book was High Quality Glossy Paper & Color Printed.This International Edition might have minor different at the exercise or short test at the end of chapters with US edition in very rare case.It is NOT low cost printed in India Edition.DHL/Fedex 3-5 days delivery.Tracking number provided. No P.O Box, APO, FPO address. Bookseller Inventory # 000131
Book Description Prentice Hall PTR. Soft cover. Book Condition: New. New, International Edition, 7th Edition . Premium quality books. Ship via FedEx, UPS, DHL. Delivery time is 3-5 biz days. Bookseller Inventory # 013217684X
Book Description Prentice Hall, 2011. Paperback. Book Condition: New. 7. Bookseller Inventory # DADAX013217684X
Book Description Pearson, 2011. Paperback. Book Condition: New. Bookseller Inventory # P11013217684X
Book Description Prentice Hall. PAPERBACK. Book Condition: New. 013217684X WE HAVE NUMEROUS COPIES. PAPERBACK. Light storage wear and handling marks on cover, corners and edges. Bookseller Inventory # Z013217684XZN
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801321768421.0
Book Description Pearson. PAPERBACK. Book Condition: New. 013217684X INTERNATIONAL SHIPPING AVAILABLE!!! Thousands of transactions, 100% money back guarantee, Will ship immediately. Bookseller Inventory # INT167574