Programming TV, Radio, and Cable - Softcover
Programming TV, Radio, and Cable provides an in-depth look at the roles and responsibilities of television, radio and cable programmers.
You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the
buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
The foreword is by Grant Tinker.
Over 150 illustrations and numerous real-life examples.
A complete overview of television, radio and cable programming needs, practices and issues.
You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the
buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
The foreword is by Grant Tinker.
Over 150 illustrations and numerous real-life examples.
A complete overview of television, radio and cable programming needs, practices and issues.
"synopsis" may belong to another edition of this title.
From the Publisher:
This book provides an in-depth look at the roles and responsibilities of television, radio and cable programmers. You will discover how programmers come up with ideas, how those ideas are developed into programming, how the show ideas are pitched to the buyer, how the program schedule is created, how the success or failure of individual shows and the program schedule as a whole is determined and what, if anything, can be done to save shows. Each topic is explored, then applied to three different media: television, radio and cable. Numerous illustrations and real-life examples bring this topic alive and present you with a realistic view of today's programming issues.
About the Author:
Dr. Lynne S. Gross has taught radio and television production at a number of universities in both the United States and abroad. She has published 11 books and numerous articles which have appeared in Billboard, Radio Ink, Feedback and the Journal of College Radio. Dr. Gross has served as President of the Broadcast Education Association and was awarded its Distinguished Education Service Award in 1997. Professionally, she worked as Director of Programming for Valley Cable TV and has produced hundreds of radio and television programs.
"About this title" may belong to another edition of this title.
- PublisherFocal Press
- Publication date1994
- ISBN 10 0240801288
- ISBN 13 9780240801285
- BindingPaperback
- Edition number1
- Number of pages400
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Programming TV, Radio, and Cable
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Book Description Paperback. Condition: Very Good. Programming TV, Radio, and Cable This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9780240801285
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Book Description Paperback. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9780240801285
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Programming TV, Radio, and Cable
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(1994)
ISBN 10: 0240801288
ISBN 13: 9780240801285
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