Taking On the System: Rules for Radical Change in a Digital Era - Hardcover

9780451225191: Taking On the System: Rules for Radical Change in a Digital Era
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As founder of one of the most influential political blogs, DailyKos, Markos Moulitsas Zuniga establishes the fundamental laws that govern today's new era of digital activism.

The Sixties are over and the rules of power have been transformed. In order to change the world one needs to know how to manipulate the media, not just march in the streets. Markos Moulitsas Zuniga, otherwise known as "Kos," is today's symbol of digital activism, giving a voice to everyday people. In Taking on the System, Kos has taken a cue from his revolutionary predecessor's doctrine, Saul Alinksy's Alinsky's Rules for Radicals, and places this epic hand-book in today's digital era, empowering every American to make a difference in the 21st century.

As founder of the largest political blog in the nation, Kos knows how it's done, because he's done it with tremendous success. In Taking on the System, he shares practical guidelines on how grassroots movements can thrive in the age of global information, while referencing historical and present examples of the tragedy caused without those actions.

The walls between the people and the power the so-called rabble and the so-called elite are being torn down by technology, and a new army of amateurs are storming the barriers to effect political, cultural, and environmental transformation. Readers will come to understand how they too can change the world.

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About the Author:
Markos Moulitsas Zúniga is a contributor to Newsweek, and frequent guest on programs such as Meet the Press and Real Time with Bill Maher.
From School Library Journal:
Zúniga, popular political blogger (dailykos.com) and reluctant leader of the netroots—those technocratic raiders now seen as a catalyzing political-action force fomenting populist action—gives us a set of tools and strategies for finding and exposing cracks within the social political-media system. With deft narrative ability, he insightfully dissects the hows and whys of many blog-driven political upsets over the past three years, from the unfortunate circuslike atmosphere unfolding around Cindy Sheehan outside of President Bush's ranch in Texas to the senatorial upset of George Allen in Virginia. Zúniga unfolds the nature and extent of netroots persistence, which is indicative of a seemingly new digital citizenship in which those with access to blogs as platforms can potentially expose and open gates to the democratic process. Zúniga's latest is focused more on practical tools and techniques of political action than his earlier Crashing the Gate: Netroots, Grassroots, and the Rise of People-Powered Politics (with Jerome Armstrong). This book will be in demand in libraries serving communities with a blogosphere readership.—Jim Hahn, Univ. of Illinois Lib., Urbana
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  • PublisherCelebra
  • Publication date2008
  • ISBN 10 0451225198
  • ISBN 13 9780451225191
  • BindingHardcover
  • Number of pages275
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