"synopsis" may belong to another edition of this title.
...now there is a worthy first handbook, edited by Dolores Albarracin, Blair T. Johnson, and Mark P. Zanna....which contributes to the field by helping to organize classic and contemporary findings in a new way. The quality of scholarship in attitude theory and research in this handbook is some of the highest in social psychology. This new handbook is a 'must have' for researchers in the areas of social, political, health, clinical, counseling and consumer psychology, marketing, and communication...will also serve as an excellent reference for advanced courses on attitudes in a variety of departments.
—International Journal of Public Opinion Research
The Handbook of Attitudes is an important contribution. It clearly documents the many problems that remain and the relatively modest success achieved so far.
—PsycCRITIQUES
...the volume will contribute significantly to the field by helping to organize classic and contemporary findings in a new way. In addition, [it] will...integrate recent, high-impact investigations of implicit attitudes with the traditional emphasis on explicit attitudes....The handbook should also become popular among marketers and advertisers.
—Gregory R. Maio, Ph.D.
Cardiff University
... represents nearly all the heavyweights in the field.
—David O. Sears, Ph.D.
University of California at Los Angeles
The quality of scholarship in this area is some of the highest in social psychology, and that quality is reflected in the credentials of the editors and the...authors.
—Mark Snyder, Ph.D.
University of Minnesota
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