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"Anyone who has built a successful business knows that these core business concepts are central to sound strategy. Core business theory and value creation are inseparable twins."
-James L. Vincent, Chairman of the Board, Biogen, Inc.
"The authors make a compelling argument for sustainable, profitable growth. They bring a refreshing approach to corporate strategy, arguing that the job of CEO isn't to adopt the latest fad du jour from business gurus, but rather to focus on creating a winning business."
-Mark Wössner, Former President and CEO of Bertelsmann AG
"Striking the right balance between focusing on your core business and expanding into new areas has never been more challenging. Zook and Allen provide extremely helpful tools, frameworks, and case studies for navigating strategic choices in a turbulent business environment."
-Debra Dunn, Vice President, Strategy and Corporate Operations, Hewlett-Packard
"Zook and Allen remind us that, in the long run, very few companies achieve sustained and profitable growth. To make yours one of them, heed these lessons."
-David S. Pottruck, President and Co-CEO, The Charles Schwab Corporation
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