Wikinomics: How Mass Collaboration Changes Everything - Hardcover
Disseminates the process through which companies and consumers harness technology in order to innovate together, profiling such collaborative innovations as blogs, peer-to-peer networks, and personal broadcasting tools that are enabling people to actively participate in the development of the global economy.
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About the Author:
Don Tapscott is chief executive of New Paradigm, a think tank and strategy consulting company he founded in 1992. He is the author of ten books, including the bestsellers Paradigm Shift, The Digital Economy, Growing Up Digital, The Naked Corporation and Digital Capital. He teaches at the Rotman School of Management at the University of Toronto.
Anthony D. Williams is a research director at New Paradigm. He holds a masterÂ’s of research from the London School of Economics where he has been teaching over the last year. He leads New ParadigmÂ’s work in the areas of innovation and intellectual property.
From AudioFile:
Anthony D. Williams is a research director at New Paradigm. He holds a masterÂ’s of research from the London School of Economics where he has been teaching over the last year. He leads New ParadigmÂ’s work in the areas of innovation and intellectual property.
Can you learn about Web 2.0 without spending more time staring at a computer screen? With Alan Sklars unabridged recording of this book, the answer is yes. Consumers, businesspeople, and academics can benefit from this investigation into how online collaboration tools have the potential for transforming research and production. Sklar is a sophisticated reader whose well-known voice is a smooth platform for the authors case studies of innovative information sharing. They provide an enthusiastic overview, and Sklar provides an engaging reading that will make listeners excited about returning to their computers to experience new technologies. R.F. © AudioFile 2007, Portland, Maine-- Copyright © AudioFile, Portland, Maine
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- PublisherPortfolio Hardcover
- Publication date2006
- ISBN 10 1591841380
- ISBN 13 9781591841388
- BindingHardcover
- Number of pages320
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Book Description Hardcover. Condition: New. Dust Jacket Condition: New. Inscribed by author on title page-In just the last few years, traditional collaboration a meeting room, a conference call, even a convention center has been superseded by collaborations on an astronomical scale. Today, encyclopedias, jetliners, operating systems, mutual funds, and many other items are being created by teams numbering in the thousands or even millions. While some leaders fear the heaving growth of these massive on line communities, Wikinomics proves this fear is folly. Smart firms can harness collective capability and genius to spur innovation, growth, and success. A brilliant guide to one of the most profound changes of our time, Wikinomics challenges our most deeply-rooted assumptions about business and will prove indispensable to anyone who wants to understand competitiveness in the twenty-first century. Based on a $9 million research project led by bestselling author Don Tapscott, Wikinomics shows how masses of people can participate in the economy like never before. They are creating TV news stories, sequencing the human genome, remixing their favorite music, designing software, finding a cure for disease, editing school texts, inventing new cosmetics, or even building motorcycles. You'll read about: Rob McEwen, the Goldcorp, Inc. CEO who used open source tactics and an online competition to save his company and breathe new life into an old-fashioned industry. Flickr, Second Life, YouTube, and other thriving online communities that transcend social networking to pioneer a new form of collaborative production. Mature companies like Procter & Gamble that cultivate nimble, trust-based relationships with external collaborators to form vibrant business ecosystems. An important look into the future, Wikinomics will be your road map for doing business in the twenty-first century. Inscribed by Author(s). Seller Inventory # 012215
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