The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want - Hardcover

Blake, Gary; Bly, Robert W.

9780028613383: The Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Results You Want
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ISBN 10: 0028613384 ISBN 13: 9780028613383
Publisher: Macmillan General Reference, 1997
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A guide to the principles of writing effective copy covers headlines, print ads, direct mail, brochures, catalogs, press releases, and electronic messages

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About the Author:
Robert W. Bly, a full-time freelance writer since 1982, is the author of over eighty-five books, including The Ultimate Unauthorized Star Trek Quiz Book and The Science in Science Fiction. Bly holds a BS in chemical engineering from the University of Rochester and has published more than one hundred articles in numerous periodicals, including Cosmopolitan and Writer's Digest.

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  • PublisherMacmillan General Reference
  • Publication date1997
  • ISBN 10 0028613384
  • ISBN 13 9780028613383
  • BindingHardcover
  • Edition number1
  • Number of pages176
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