ZIKMUND Business Research Methods ISBN 13: 9780030330780

Business Research Methods - Hardcover

9780030330780: Business Research Methods
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excellent material for Text Books authors, post and undergraduates students and must for business planners

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About the Author:
William G. Zikmund (1943-2002) was a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he had extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than half a million students have read his books.

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  • PublisherSouth-Western College Pub
  • Publication date1991
  • ISBN 10 0030330785
  • ISBN 13 9780030330780
  • BindingHardcover
  • Edition number3
  • Number of pages742
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