Synectics: The Development of Creative Capacity - Hardcover

William J.J. Gordon

Hardcover

ISBN 10: 0060324309 ISBN 13: 9780060324308

Publisher: Harper & Brothers Publishers, 1961

Synopsis

Here is an important book that puts forth an operational theory of creativity, extracted from numerous tape recorded group experiments in vivo, i.e, as they happened, which gave new insight into the underlying psychological factors at work in the formation of new, workable ideas. As the book states, Synectics theory holds the following hypotheses : 1.Creative efficiency can be markedly increased if we understand the psychological process by which they operate ; 2. in creative process the emotional component is more important than the intellectual, the irrational more important than the rational ; 3. it is these emotional, irrational elements which can and must be understood in order to increase the probability of success in a problem-solving situation. The theory as I take it has been validated in numerous companies throughout the world. If you're someone who wants to look away from traditional design methodologies and involve a little purpose driven psychology in your company's process of solutions creation, do read this book. --Ronald George, Amazon review

About this edition

• Publisher: Harper & Brothers Publishers
• Publication date: 1961
• ISBN 10: 0060324309
• ISBN 13: 9780060324308
• Binding: Hardcover
• Number of pages: 180