International Marketing - Hardcover
"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition, with an increase in coverage of technology's impact on the international market arena, and a more comprehensive website, helping to provide updates to text content in this continually changing field.
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- PublisherIrwin Professional Pub
- Publication date2004
- ISBN 10 0072941642
- ISBN 13 9780072941647
- BindingHardcover
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International Marketing w/Student CD and PowerWeb: With Student CD and PowerWeb
Published by
McGraw-Hill Higher Education
(2004)
ISBN 10: 0072941642
ISBN 13: 9780072941647
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Hardcover
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Book Description Hardcover. Condition: Brand New. 12 edition. 10.75x8.50x1.00 inches. In Stock. Seller Inventory # 0072941642
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International Marketing
Published by
Irwin Professional Pub
(2004)
ISBN 10: 0072941642
ISBN 13: 9780072941647
New
Hardcover
Quantity: 1
Seller:
Rating
Book Description Hardcover. Condition: New. Seller Inventory # Abebooks36092
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US$ 64.00
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