Relationship Selling and Sales Management w/ ACT! CD-ROM

Johnston, Mark W; Marshall, Greg W.

ISBN 10: 0073203165 / 0-07-320316-5
ISBN 13: 9780073203164
Publisher: McGraw-Hill/Irwin
Publication Date: 2004
Binding: Hardcover
Editorial Reviews:
Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walker’s Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.


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Relationship Selling and Sales Management w/ ACT! CD-ROM (ISBN: 9780073203164)
Johnston, Mark W;Marshall, Greg W.
ISBN 10: 0073203165
ISBN 13: 9780073203164
Bookseller: Better World Books (Mishawaka, IN, U.S.A.)
Bookseller Rating: 5-star rating
Quantity Available: 1

Book Description: McGraw-Hill/Irwin, 2005. Book Condition: New. 1st Edition. N/A. BRAND NEW. Bookseller Inventory # GRP72628796

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