Sales Force Management, 9e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking new ground with relevant new content for the changing field. The familiar framework of this text – from which instructors love to teach – remains the same while relevant, real-world student learning tools and up-to-date sales management theory and application have been added. The framework has been developed to portray sales managers’ activities as three interrelated, sequential processes, each of which influences the various determinants of salesperson performance. The three interrelated parts of the framework, formulation of a sales program, implementation of the sales program, and evaluation and control of the sales program, remain consistent and highly relevant in the 9th edition. This edition integrates new, innovative learning tools and the latest in sales management theory and practice.
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Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He earned his Ph.D. in Marketing in 1986 from Texas A&M University. Prior to receiving his doctorate, he worked in industry as a sales representative for a leading distributor of photographic equipment. His research has been published in a number of professional journals including Journal of Marketing Research, Journal of Applied Psychology, Journal of Business Ethics, Journal of Marketing Education, Journal of Personal Selling & Sales Management and many others. Mark is also an active member in the American Marketing Association and Academy of Marketing Science. Mark has been retained as a consultant for firms in a number of industries including personal health care, chemical, transportation, hospitality, and telecommunications. He has consulted on a wide range of issues involving strategic business development, sales force structure and performance, international market opportunities, and ethical decision-making. Mark also works with MBA students on consulting projects around the world for companies such as Tupperware, Disney, and Johnson & Johnson. He has conducted seminars globally on a range of topics including the strategic role of selling in the organization, developing an ethical framework for decision-making, improving business unit performance, and structuring an effective international marketing department. Mark continues to provide specialized seminars to top managers on strategic marketing issues. For more than two decades Mark has taught Marketing Management working with thousands of students. His hands-on, real world approach to marketing management has earned him a number of teaching awards.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy in the Roy E. Crummer Graduate School of Business at Rollins College in Winter Park, Florida. He also serves as Vice President for Strategic Marketing for Rollins College. He earned his Ph.D. in Business Administration from Oklahoma State University, taking a marketing major and management minor, and holds a BSBA in marketing and MBA from the University of Tulsa. Prior to joining Rollins, Greg was on the faculty at the University of South Florida, Texas Christian University, and Oklahoma State University. Prior to returning to school for his doctorate, Greg’s managerial industry experience included thirteen years in consumer packaged goods and retailing with companies such as Warner Lambert, Mennen, and Target Corporation. He also has considerable experience as a consultant and trainer for a variety of organizations in industries such as hospitality, financial services/insurance, defense contracting, consumer products, information technology, government, and not-for-profit. Greg has been heavily involved in teaching Marketing Management at multiple universities to both MBA and undergraduate students and has been the recipient of several teaching awards both within his schools and within the marketing discipline. He is Editor of the Journal of Marketing Theory and Practice and from 2002-05 was Editor of the Journal of Personal Selling & Sales Management. Greg serves on the editorial review boards of the Journal of the Academy of Marketing Science, Industrial Marketing Management, and Journal of Business Research, among others. Greg’s published research focuses on the areas of decision making by marketing managers, intraorganizational relationships, and sales force performance issues. Greg is Past President of the American Marketing Association Academic Division and also was a founder and served for five years on its Strategic Planning Group. He is a Fellow and Past-President of the Society for Marketing Advances, presently serves as President-Elect for the Academy of Marketing Science, and is a member of the board of directors of the Direct Selling Education Foundation.
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Book Description McGraw-Hill/Irwin, 2008. Hardcover. Book Condition: New. Brand New Text!!! Never Been Used!!! This text is totally clean with no writing at all!!!. Bookseller Inventory # 62848
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Book Description Irwin Professional Pub, Burr Ridge, Illinois, U.S.A., 2008. Soft cover. Book Condition: New. This is an International Edition. Brand New, Soft Cover, Paper Back and written in English Different ISBN and Cover Image with US Edition. Content and Chapters same as US Edition. High Quality Color Printed on Glossy Paper which is same Paper Quality as Original US Edition Printing Occasionally, international textbooks will different exercises at the end of chapters. Some book may show some sales disclaimer word such as "Not for Sale or Restricted in US" on the cover page but it is absolutely legal to use in USA or Canada We do not sell low-cost Indian version book. 3-5 Working days by DHL or Fedex With Tracking number. Bookseller Inventory # 001792
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Book Description McGraw-Hill/Irwin, 2008. Hardcover. Book Condition: New. Bookseller Inventory # SONG0073529877
Book Description McGraw-Hill/Irwin, 2008. Hardcover. Book Condition: New. 9. Bookseller Inventory # DADAX0073529877
Book Description McGraw-Hill/Irwin. Book Condition: New. 0073529877 International Edition, Brand New, Same Title, Author and Edition as listed. ISBN and Cover design differs. Standard Delivery within 4-7 business days ACROSS THE GLOBE via DHL/FedEx. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe, including India depending upon the availability of inventory. Paperback Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # U07_9780073529875
Book Description PAPERBACK. Book Condition: New. International Edition, Brand New, Same Title, Author and Edition as listed. ISBN and Cover design differs. Standard Delivery within 4-7 business days ACROSS THE GLOBE via DHL/FedEx/UPS. We can ship to PO Box address in US. International Edition Textbooks may bear a label "Not for sale in the U.S. or Canada" or "For sale in Asia only" or similar restrictions- printed only to discourage students from obtaining an affordable copy. US Court has asserted your right o buy and use International edition. Access code/CD may not provided with these editions. We may ship the books from multiple warehouses across the globe, including Asia depending upon the availability of inventory. Printed in English. Customer satisfaction guaranteed. Bookseller Inventory # UI15_9780073529875
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Book Description Softcover. Book Condition: New. 9th edition. "Brand New, Softcover Black & White or color International Edition. GET IT FAST within 3-5 business days by UPS/DHL worldwide express with Tracking Number. Book printed in English. No shipping to PO Box/APO/FPO address. The international edition will has different ISBN and Cover design from US edition. [Please Read Description Carefully Before Buying] Occasionally, international textbooks may come with different exercises at the end of chapters. Restricted sales disclaimer wordings |Not for Sales in USA and Canada| are printed on the cover of the book only to misguide the students to prevent them from the purchasing the books. But in recent proceedings of court ruled that it is legal to buy/sell international edition in North America. We may ship the books from India or other Asian regions for inventory purpose. Return policy only for 30 days. Customer satisfaction guaranteed and in case of any queries please email us. Bookseller Inventory # PB321426413