Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics) - Softcover

Caples; Hahn

9780130957016: Tested Advertising Methods (5th Edition) (Prentice Hall Business Classics)
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ISBN 10: 0130957011 ISBN 13: 9780130957016
Publisher: Prentice Hall, 1998
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A legend in advertising for more than 60 years, John Caples still serves as a guide to generations of creative marketing people. Now his classic work on how to create successful advertising has been updated by respected advertising consultant Fred Hahn. It retains all the clarity, candid analysis, time-tested experience and invaluable award-winning ideas from the original, while bringing it right up-to-the-minute on the many new changes in the field.

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  • PublisherPrentice Hall
  • Publication date1998
  • ISBN 10 0130957011
  • ISBN 13 9780130957016
  • BindingPaperback
  • Edition number5
  • Number of pages304
  • Rating

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