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Electronic Commerce: A Managerial Perspective 2006 (4th Edition)

Turban, Efraim; King, Dave; Lee, Jae Kyu; Viehland, Dennis Author

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9780131854611: Electronic Commerce: A Managerial Perspective 2006 (4th Edition)

For undergraduate and graduate courses in Electronic Commerce. For instructors looking for the most comprehensive, managerial, research based book on how corporate business uses e-commerce and less emphasis on technological underpinnings and development. Turban is the #1 best seller in the business school market.

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