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9780138621865

International Business: An Integrated Approach

Wild, John J.; Wild, Kenneth L.; Han, Jerry C. Y. Author

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This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents material from a nonprovincial viewpoint, giving readers a global perspective. Clear, simple explanations and illustrations of theoretical material make this text accessible to all readers.

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Using a cross-functional, integrative approach, this text describes the role played by each business function in international business. The text features examples and cases that deal with non-US companies in countries other than the US.

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This text uses a cross<45>functional, integrated approach to describe the role played by each business function in international business. It presents material from a nonprovincial viewpoint, giving readers a global perspective. Clear, simple explanations and illustrations of theoretical material make this text accessible to all readers. The Global Perspective. Culture in Business. Business in Other Countries. International Trade. Foreign Direct Investment. International Financial Systems. Analyzing International Opportunities. Planning and Organizing International Operations. Managing and Evaluating International Businesses. For anyone who wants to expand their knowledge of international business.

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Wild, John J.; Wild, Kenneth L.; Han, Jerry C. Y. Author
Published by Prentice Hall College Div
ISBN 10: 0138621861 ISBN 13: 9780138621865
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Wild, John J.; Wild, Kenneth L.; Han, Jerry C. Y. Author
Published by Prentice Hall College Div (1999)
ISBN 10: 0138621861 ISBN 13: 9780138621865
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Book Description Prentice Hall College Div, 1999. Hardcover. Book Condition: New. New item. Bookseller Inventory # QX-200-16-7456107

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Wild, John J.; Wild, Kenneth L.; Han, Jerry C. Y. Author
ISBN 10: 0138621861 ISBN 13: 9780138621865
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