9780138621865

International Business: An Integrated Approach

Wild, John J.; Wild, Kenneth L.; Han, Jerry C. Y.

ISBN 10: 0138621861 / 0-13-862186-1
ISBN 13: 9780138621865
Publisher: Prentice Hall College Div
Publication Date: 1999
Binding: Hardcover
Editorial Reviews for this title:
Synopsis:
This text uses a cross-functional, integrated approach to describe the role played by each business function in international business. It presents material from a nonprovincial viewpoint, giving readers a global perspective. Clear, simple explanations and illustrations of theoretical material make this text accessible to all readers.

Review:
Using a cross-functional, integrative approach, this text describes the role played by each business function in international business. The text features examples and cases that deal with non-US companies in countries other than the US.

Product Description

Review:
This text uses a cross<45>functional, integrated approach to describe the role played by each business function in international business. It presents material from a nonprovincial viewpoint, giving readers a global perspective. Clear, simple explanations and illustrations of theoretical material make this text accessible to all readers. The Global Perspective. Culture in Business. Business in Other Countries. International Trade. Foreign Direct Investment. International Financial Systems. Analyzing International Opportunities. Planning and Organizing International Operations. Managing and Evaluating International Businesses. For anyone who wants to expand their knowledge of international business.

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