When Firms Change Direction - Hardcover
Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change."
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About the Author:
Anne Sigismund Huff and James Oran Huff are both at the University of Colorado, Boulder. Pamela Barr is at Georgia State University.
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- PublisherOxford University Press
- Publication date2001
- ISBN 10 0195136438
- ISBN 13 9780195136432
- BindingHardcover
- Edition number1
- Number of pages288
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When Firms Change Direction
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When Firms Change Direction
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WHEN FIRMS CHANGE DIRECTION
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When Firms Change Direction
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Huff, A: When Firms Change Direction
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Book Description Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The authors advance a new theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms.KlappentextrnrnFirms within the same competitive environme. Seller Inventory # 594393009
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When Firms Change Direction
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When Firms Change Direction (Hardcover)
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Book Description Hardcover. Condition: new. Hardcover. Firms within the same competitive environment (industry) respond in different ways to changing environmental (competitive) conditions. The authors of this book argue that the strategy field has not found answers to the questions that flow from this observation. They answer these questions by using what they call a "cognitively anchored theory of strategic change." The authors advance a theory of the firm that incorporates behavioural and economic theories with cognitive theory. The book makes a case for predicting strategic change in firms. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780195136432
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