Taking advantage of electronic information bases, Altheide, whose previous interpretive studies of the mass media are well known, uses a "tracking discourse" method to show how the nature and use of the word "fear" by mass media have changed over the years. His analysis examines how some of the topics associated with fear (e.g., AIDS, crime, immigrants, race, sexuality, schools, children) have shifted in emphasis, and how certain news organizations and social institutions benefit from the exploitation of fear.
This book is about fear and its expanding place in our public life. The author documents the rise of a "discourse of fear" in the present era: the pervasive communication, symbolic awareness, and expectation that danger and risk surround us. Altheide offers explanations of how this occurred and suggests some of its serious social consequences. In doing so, he focuses on the nature and use of social power and social control. The mass media play a significant role in shaping social definitions that govern social action. Relatedly, his methodological and theoretical foundation in classical social theory, existential-phenomenology, ethnomethodology, and symbolic interactionism leads him to view social power as the capacity to define situations for self and others.
Creating Fear is focused on sorting out the ways that the mass media and popular culture help define social situations. It helps understand the nature, process, and organization of mass media operations, including news procedures, perspectives, and formats. It recognizes the need to expand our methodological frameworks to incorporate new information technologies and databases and to ask different questions. This volume, which attempts to break the circle of fear discourse, will be of interest to sociologists, communications scholars, and criminologists.
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David L. Altheide is Regents' Professor in the School of Justice Studies at Arizona State University. A former president for the Society for the Study of Symbolic Interaction, he has focused much of his work on the role of mass media and information technology for social control. Among his previously published books are two from Aldine de Gruyter: Media Worlds in the Post journalism Era (with Robert P. Snow) and An Ecology of Communication.
“A prolific media scholar, Altheide (Arizona State Univ.) combines sociology with media studies to address why and how (and the degree to which) news media are making people more fearful of their surroundings and life in general... As the author sums it up, "The major point of this book is that fear has become more pervasive in our lives." Using some fascinating charts and diagrams to supplement his discussion, Altheide makes clear how and why this is true. Upper-division undergraduates through professionals.”
—C. Sterling,Choice
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