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This book serves as a brief yet thorough guide to clear, concise writing for the media. It sets up the writing process and shows readers how to accomplish each writing task in a mass media context. Throughout the book, readers are reminded to always consider the importance of audience in producing and analyzing media and messages. Illustrative and specific real life examples provide readers with guidance for improving their writing. By recognizing that today's readers are preparing for a changing media environment, this book covers a wide range of fields (print, electronic media, public relations, and advertising), and illuminates the differences in writing styles among them. Mass communication and electronic communication specialists, newscasters, editors, advertisers, and public relations professionals,
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