Global TV: New Media and the Cold War, 1946-69 - Hardcover

9780252033742: Global TV: New Media and the Cold War, 1946-69
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James Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts.

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About the Author:
James Schwoch is an associate professor of communication studies at Northwestern University and the coeditor, with Mimi White, of Questions of Method in Cultural Studies.
Review:
“The historical background Schwoch provides is certainly relevant as a backdrop to the US’s involvement with electronic information networks in the 21st century . . . . This is a readable, well-researched study.”--Choice

"Vital to our understanding of global media."--Cinema Journal



"An ambitious and informative study."--American Historical Review

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  • PublisherUniversity of Illinois Press
  • Publication date2008
  • ISBN 10 0252033744
  • ISBN 13 9780252033742
  • BindingHardcover
  • Edition number1
  • Number of pages256

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Book Description Hardcover. Condition: new. Hardcover. James Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts. Drawing on work in media studies, diplomatic history, and science and technology studies, Schwoch analyzes the way in which global media has been characterized, emphasizing a discursive shift away from a framework of east-west security and, by the 1960s, toward a framework of world citizenship and globalization. The global growth of television and other new electronic media occurred in conjunction with the ongoing tensions of the Cold War, as superpowers searched for ways to extend their influence beyond traditional borders of nation-states and into the extraterritorialities of planet Earth. Exploring the relationship between the growth of global media and Cold War tensions and resolutions Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780252033742

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Book Description Hardcover. Condition: new. Hardcover. James Schwoch presents a unique retelling of the Cold War period by examining the relationship of global television, diplomacy, and new electronic communications media. Beginning with the Allied occupation of Germany in 1946 and ending with the 1969 Apollo moon landing, this book explores major developments in global media, including the postwar absorption of the International Telecommunications Union into the United Nations and its impact on both television and international policy; the rise of psychological warfare and its relations to new electronic media of the 1950s; and the role of the Ford Foundation in shaping global communication research concepts. Drawing on work in media studies, diplomatic history, and science and technology studies, Schwoch analyzes the way in which global media has been characterized, emphasizing a discursive shift away from a framework of east-west security and, by the 1960s, toward a framework of world citizenship and globalization. The global growth of television and other new electronic media occurred in conjunction with the ongoing tensions of the Cold War, as superpowers searched for ways to extend their influence beyond traditional borders of nation-states and into the extraterritorialities of planet Earth. Exploring the relationship between the growth of global media and Cold War tensions and resolutions Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9780252033742

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