The Gilded Age Press, 1865-1900 (The History of American Journalism) - Hardcover
American newspapers redefined journalism after the Civil War by breaking away from the editorial and financial control of the Democratic and Republican parties. Smythe chronicles the rise of the New Journalism, where pegging newspaper sales to market forces was the cost of editorial independence. Successful papers in post-bellum America thrived by catering to a mass audience, which increased their circulations and raised their advertising revenues. Still active politically, independent editors now sought to influence their readers' opinions themselves rather than serve as conduits for the party line.
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Evaluates the American newspaper industry's transformation from political party organ to independent new business.
TED CURTIS SMYTHE is Professor of Communications Emeritus at California State University, Fullerton. He is co-editor of Readings in Mass Communication and numerous scholarly articles in journalism history.
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- PublisherPraeger
- Publication date2003
- ISBN 10 0313300801
- ISBN 13 9780313300806
- BindingHardcover
- Edition number1
- Number of pages256
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Book Description Hardcover. Condition: new. Hardcover. American newspapers redefined journalism after the Civil War by breaking away from the editorial and financial control of the Democratic and Republican parties. Smythe chronicles the rise of the New Journalism, where pegging newspaper sales to market forces was the cost of editorial independence. Successful papers in post-bellum America thrived by catering to a mass audience, which increased their circulations and raised their advertising revenues. Still active politically, independent editors now sought to influence their readers' opinions themselves rather than serve as conduits for the party line. American newspapers redefined journalism after the Civil War by breaking away from the editorial and financial control of the Democratic and Republican parties. Still active politically, independent editors now sought to influence their readers' opinions themselves rather than serve as conduits for the party line. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780313300806
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