9780375707254

The People's Tycoon: Henry Ford and the American Century

Watts, Steven

ISBN 10: 0375707255 / 0-375-70725-5
ISBN 13: 9780375707254
Publisher: Vintage
Publication Date: 2006
Binding: Softcover
Editorial Reviews for this title:
Synopsis:
How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford’s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography.

The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow.

Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America’s first mass-culture celebrities.

Editorial reviews may belong to another edition of this title.
 

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Book Description: Vintage. PAPERBACK. Book Condition: New. 0375707255 Henry Ford, a major architect of modern America, has lived on in the imagination of his fellow citizens as an enduring figure of fascination, an inimitable individual, a controversial personality, and a social visionary from the moment his Model T brought the automobile to the masses and triggered the consumer revolution. Ford first made the automobile affordable, but grew skeptical of consumerism's corrosive impact on moral values; insisted on a living wage for his workers but opposed unions, established the assembly line but worried about its effect on the work ethic; welcomed African Americans to his company but was a rabid anti-Semite. Watts shows us how a Michigan farm boy emerged as one of America's richest men and one of its first mass-culture celebrities, became a folk hero to millions of ordinary citizens and yet also excited the admiration of Lenin and Hitler.--From publisher description. Bookseller Inventory # 4765378

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Book Description: Vintage, 2006. Book Condition: New. Brand New, Unread Copy in Perfect Condition. A+ Customer Service! Summary: PROLOGUE: The Legend of Henry Ford PART ONE: The Road to Fame OneFarm Boy TwoMachinist ThreeInventor FourBusinessman FiveCelebrity SixEntrepreneur PART TWO: The Miracle Maker SevenConsumer EightProducer NineFolk Hero TenReformer ElevenVictorian TwelvePolitician PART THREE: The Flivver King ThirteenLegend FourteenVisionary FifteenMoralist SixteenPositive Thinker SeventeenEmperor EighteenFather NineteenBigot PART FOUR: The Long Twilight TwentyAntiquarian Twenty-oneIndividualist Twenty-twoDespot Twenty-threeDabbler Twenty-fourEducator Twenty-fiveFigurehead EPILOGUE: The Sage of Dearborn Acknowledgments Notes Index From the Hardcover edition. Bookseller Inventory # ABE_book_new_0375707255

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Book Description: Random House USA Inc, United States, 2007. Paperback. Book Condition: New. 201 x 132 mm. Language: English Brand New Book. How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America s first mass-culture celebrities. Bookseller Inventory # ABZ9780375707254

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Watts, Steven
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Book Description: Random House USA Inc, United States, 2007. Paperback. Book Condition: New. 201 x 132 mm. Language: English Brand New Book. How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford s outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of America s first mass-culture celebrities. Bookseller Inventory # ABZ9780375707254

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Book Description: Paperback. Book Condition: New. 135mm x 33mm x 203mm. Paperback. How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Ford's outsized genius been brought to life so vividly as it is .Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 614 pages. 0.599. Bookseller Inventory # 9780375707254

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Book Description: Vintage Books USA. Paperback. Book Condition: New. Paperback. 656 pages. Dimensions: 7.9in. x 5.2in. x 1.3in.How a Michigan farm boy became the richest man in America is a classic, almost mythic tale, but never before has Henry Fords outsized genius been brought to life so vividly as it is in this engaging and superbly researched biography. The real Henry Ford was a tangle of contradictions. He set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife, but sired a son with another woman. A rabid anti-Semite, he nonetheless embraced African American workers in the era of Jim Crow. Uncovering the man behind the myth, situating his achievements and their attendant controversies firmly within the context of early twentieth-century America, Watts has given us a comprehensive, illuminating, and fascinating biography of one of Americas first mass-culture celebrities. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN, Momence,IL, Commerce,GA. Paperback. Bookseller Inventory # 9780375707254

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