Guerrilla Persuasion: Mastering the Art of Effective and Winning Business Presentations - Softcover

9780395881682: Guerrilla Persuasion: Mastering the Art of Effective and Winning Business Presentations
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Presents ways to succeed in the art of persuasion through five fundamental concepts enabling the reader to master arguments, the audience, and themselves

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About the Author:
Don Pfarrer has taught at the Harvard Business School and in the management program at Radcliffe Seminars.

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  • PublisherHoughton Mifflin
  • Publication date1998
  • ISBN 10 0395881684
  • ISBN 13 9780395881682
  • BindingPaperback
  • Number of pages218

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ISBN 10: 0395881684 ISBN 13: 9780395881682
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ISBN 10: 0395881684 ISBN 13: 9780395881682
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