A New Breed of Leader: 8 Leadership Qualities That Matter Most in the Real World What Works, What Doesn't, and Why - Softcover

Bethel, Sheila Murray

Softcover

ISBN 10: 0425225909 ISBN 13: 9780425225905

Publisher: Penguin Publishing Group, 2009

Synopsis

The author of the national bestseller Making a Difference presents the indispensable characteristics every twenty-first century leader needs.

In A New Breed of Leader, Dr. Sheila Murray Bethel-global leadership expert, bestselling author, and award-winning speaker-will show readers how to develop the essential qualities needed to become an effective leader:

? Competence-building purpose
? Accountability-fostering trust
? Openness-generating integrity
? Humility-inspiring authenticity
? Language-connecting relationships
? Values-forging community
? Perspective-establishing balance
? Power-mastering influence
Filled with stories about and interviews with successful leaders such as golf legend Arnold Palmer; Andrea Young, CEO Avon Corporation; Howard Schultz, CEO Starbucks; and David Neeleman, CEO JetBlue; this book offers valuable insights and teaches readers how to take advantage of the immediately usable action steps.

About this title

About the Author:

Dr. Sheila Murray Bethel is recognized internationally as an expert in leadership and change. She is a successful entrepreneur, best selling business author and a hall-of-fame keynote speaker. Her newest book is A New Breed Of Leader: 8 Leadership Qualities That Matter Most In the Real World.

With over 3,000 presentations to over two million people in 20 countries, she has shared the platform with former President Gerald Ford, General Colin L. Powell, publisher Katharine Graham, Michael Jordan and Coach Pat Riley, First Lady Hillary Clinton, and Senator Bob Dole, among other luminaries.

Excerpt. © Reprinted by permission. All rights reserved.:

Table of Contents

Title Page

Copyright Page

Dedication

Acknowledgements

Introduction

 

CHAPTER ONE - Competence Matters BUILDING PURPOSE

CHAPTER TWO - Accountability Matters FOSTERING TRUST

CHAPTER THREE - Openness Matters GENERATING INTEGRITY

CHAPTER FOUR - Language Matters CONNECTING RELATIONSHIPS

CHAPTER FIVE - Values Matter FORGING COMMUNITY

CHAPTER SIX - Perspective Matters ESTABLISHING BALANCE

CHAPTER SEVEN - Power Matters MASTERING INFLUENCE

CHAPTER EIGHT - Humility Matters INSPIRING AUTHENTICITY

 

Index

Additional Credit Information

“A pragmatic approach to solving the twenty-first-century leadership puzzle by identifying what is and what will be relevant for successful leadership in the new real world. A New Breed of Leader is a must-read for new and well-seasoned leaders.”

—Edward T. Hawthorne, Senior Vice President, Card Servicing and Operations Executive, Bank of America

 

“A New Breed of Leader should be mandatory reading in every graduate ‘biz school.’ Institutions of higher learning have neglected to influence the leadership requirements of accountability and responsibility that have contributed mightily to our current problems.”

—William Parker, CEO/President, Energyline

 

“Laser-clear understanding of twenty-first-century leadership . . . no-nonsense, practical, insightful, and inspirational. A must-read!”

—Maddy Dychtwald, cofounder of Age Wave

 

“Profound content is peppered with stories, quotes, examples, and action steps that make this book a must read for every leader at any level.”

—Dr. Tony Alessandra, author of The New Art of Managing People and Charisma

 

“An important book on twenty-first-century leadership. The chapter on humility particularly moved me . . . because it reinforced some of the principles I have long held, but more important, it taught me new lessons.”

—Terry Gibson, CFA, Senior Vice President and Portfolio Manager, BMO Nesbitt Burns

 

“If you want to lead, this book you must read.”

—Jeffrey J. Fox, bestselling author, How to Become CEO

 

“Powerful, succinct, and absolutely on target . . . America wouldn’t be where it finds itself today if business and spiritual leaders embraced the truth found in this book.”

—Chet R. Marshall, Business Missionary, guest host for Tri-State Celebration, Daystar Television

 

“A New Breed of Leader gives you innumerable opportunities to grow and become a more effective leader in the twenty-first century.”

—Jim Cathcart, author of Relationship Selling and The Acorn Principle

 

“An inspirational guide to leadership . . . Dr. Sheila Murray Bethel has intricately and meticulously organized the new theory that is easy to read, adopt, and follow.”

—Suhas Mehta, President, International Business Network (2008-09), Santa Clara University

 

“Leadership never goes out of style, but what it takes to succeed as a leader changes with the times. Sheila Murray Bethel zeroes in on the qualities required of twenty-first-century leaders . . . Her chapter on humility should be required reading for every CEO in America.”

—Jeannine Drew, President, Drew Communications

 

“An inspiring read packed full of excellent illustrations of good leadership practices that are relevant to the private and public sector.”

—Trevor Summerson, Senior Programme Manager, National College for School Leadership, Nottingham, England

 

“If you wonder whether you are the kind of leader needed in the twenty-first century, you’re about to find out. Dr. Bethel identifies the attributes essential for today’s leaders and illustrates them using real-life examples gathered directly from the people who set them.”

—Jeffrey Riley, Executive Director, Structured Finance, GATX Corporation

 

“Sheila Murray Bethel has defined in a clear-minded analysis an obviousness rarely used in Real Life.”

—Vilma Mansutti, Assistant of Direction, French High Council on Integration, Paris, France

 

“Whether tomorrow’s leaders are born great, achieve greatness, or have it rudely thrust upon them, the golden rules championed in A New Breed of Leader will be part of their operating code.”

—John Elkington, cofounder of Sustain Ability, coauthor of The Power of Unreasonable People

 

“A New Breed of Leader redefines leadership concepts . . . Sheila Murray Bethel offers each of us the means for a formidable hope and the accomplishment for oneself.”

—Alex Bouhr, Engineer, Intertek, Paris, France

THE BERKLEY PUBLISHING GROUP
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This book is an original publication of The Berkley Publishing Group.

 

The publisher does not have any control over and does not assume responsibility for author or third-party websites or their content.

 

Copyright © 2009 by Sheila Murray Bethel, Ph.D.

 

All rights reserved.
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PRINTING HISTORY

 

Berkley trade paperback edition / March 2009

 

Library of Congress Cataloging-in-Publication Data

 

Bethel, Sheila Murray.
A new breed of leader : 8 leadership qualities that matter most in the real world : what works, what
doesn’t, and why / Sheila Murray Bethel.
p. cm.

eISBN : 978-1-101-01997-9

1. Leadership. 2. Leadership—Case studies. I. Title.
HM1261.B48 2009
658.4’092—dc22
2008048576

 

 

 

 

Most Berkley Books are available at special quantity discounts for bulk purchases for sales promotions, premiums, fund-raising, or educational use. Special books, or book excerpts, can also be created to fit specific needs.

 

For details, write: Special Markets, The Berkley Publishing Group, 375 Hudson Street, New York, New York 10014.

To the one and only Goldie,
best friend, adopted sister,
soul mate, and a true servant leader.
I miss her every single day.
May she rest in peace.

Acknowledgments

Since I believe that leadership is ever evolving, I want to acknowledge and thank all of the wonderful clients and extraordinary people I have worked with around the world. Each one has added to my personal view and worldview of what it means to be a leader and a follower in the twenty-first century.

During the writing of this book there were people who added their talents, skills, inspiration, and support through the stages from initial ideas to finished manuscript. Each in his own way made this book possible, for without these combined contributions, I would still have just an outline in some file on my computer.

To each I give my heartfelt thanks. In the beginning, Dale Fethering did a yeoman’s job helping me craft the book proposal and the first two chapters into a saleable book. My colleague Chris Widener referred me to the DSM Literary Agency and Doris Michaels and Delia Berrigan Fakis, whose enthusiastic representation and support were and are invaluable.

The team at Penguin Group saw the possibilities when others did not: Leslie Gelbman, publisher; Susan Allison, editorial director; my editors Denise Silvestro, Adrienne Avila, and the indispensable Meredith Giordan, who made the back-and-forth smooth and fun. I’m indebted to text designer Tiffany Estreicher; copy editor Joan Matthews; Craig Burke, vice president of publicity; Liz Hanslik, director of advertising and promotion; and Rick Pascocello, vice president of marketing, and his team of sales representatives, who have had so many creative ideas.

Michelle Durant in Albuquerque provided critical transcription services for the interviews and was always there when I needed her. The artistic approach to the graphics was brought to life by Erin Dangar. I would run an idea by Erin and she would make it come alive, often with a better approach than I first envisioned. Quite literally, I would not have enjoyed writing the book without her. My friend and colleague Wally Nieburt provided the two cartoons; his humorous approach to serious matters always adds a touch of lightness that any book on leadership needs.

I am not an early morning person, so I could not have gone to print with this book without thanking the family of people at KDFC classical radio station here in San Francisco: Hoyt Smith, Betsy O’Conner, Dianne Nicolini, Rick Malone, John Evans, and program director Bill Lueth. Thanks for helping me to get into gear each morning and taking me through the day. I take them with me when I travel by listening online. The music was inspirational and their good humor gave me the smiles and the occasional laugh when I needed a break from the intensity of the writing.

Thanks to photographer Tom Tracy and web masters Barry Epstein and Pat Riley at Ovation Solutions, who gave my website a new look to match this new book, for all your patience and imagination. I have worked with Sean and Stacey Frame at Frame-by-Frame Productions for twenty years, and would like to thank them for their always super contributions.

I have gained immeasurable knowledge from the interviews with all the leaders you will meet in the chapters of this book. Their insights on leadership often took my thoughts and concepts to higher levels than I expected. I owe a debt of gratitude to each of them.

My greatest support came from my family and friends, who had faith that I could say something new on leadership. They helped me through the tough days of my husband Bill’s heart attack and recovery. Stacy Evans’s weekly calls were filled with love and prayers. Tom, David, and Pearl Bethel were constant lifelines, always full of encouragement. My new friend from Calgary, Sandy Gibson, was nearly a daily e-mail cheerleader, and Tony Alessandra always has wonderful ideas to share. Thanks to you both.

Ultimately the highest praise and deepest appreciation goes to my 24/7 partner, my best friend, a great researcher, editor, and critic: my husband, Bill Bethel. No one has made a bigger contribution to or difference in the outcome of this book. His nurturing and love smoothed the rough edges and soothed my sometimes frayed nerves from balancing a lecture schedule and a writing schedule. A New Breed of Leader is his book also.

INTRODUCTION

A New Breed of Leader—Where to Begin?

It’s not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change.

—CHARLES DARWIN

 

 

 

WOULD YOU LIKE to be one of the new breed of leaders who inspires followers to look for creative and unique answers to our twenty-first-century challenges? If you could update your leadership qualities to build community, connectedness, and a shared sense of purpose, would you? If you had practical, real-world leadership concepts and actions that show you what works, what doesn’t, and why, would you use them?

I’m sure the answer to these questions is yes! Together we’ll explore what being A New Breed Leader means—at home, in your work, and in your community.

The Emergence of New Breed Leaders

Malcolm Gladwell wrote about The Tipping Point, where “ideas and products and messages and behaviors spread just like viruses do.” In fact, there is a point where they hit a critical mass, and that is the tipping point. We are at just that point in the realm of leadership. It is no longer about hierarchy. Leadership lives and exists throughout organizations; it is distributed and shared leadership, especially in team-based entities. In Chapter Seven, “Power Matters,” you’ll read about the success of two very interesting women at Xerox: Anne Mulcahy, Chair, and Ursula Burns, CEO. They made a conscious and very purposeful decision to share leadership responsibilities based on their greatest personal leadership strengths.

Dr. Curtis R. Carlson, CEO and president of SRI International, supports Gladwell’s tipping point theory. Carlson writes, “When it comes to understanding leadership, we have moved from heroic leadership and leadership by authority and power, to modern ideas about the interactive nature of leadership, and leadership by consent.” Google recently took an interactive leadership role to solve some of our most urgent global issues. They sent out a worldwide public request for ideas about how to change the world and/or help others. They had 150,000 responses, from which they will choose the top 150 ideas and reward them with cash prizes.

To this new model of twenty-first-century leadership, add the ingredient that leadership expert Warren Bennis calls “crucibles,” those “utterly transforming events or tests that individuals must pass through and make meaning from in order to learn, grow, and lead. The trouble for youthful leaders is that crucibles are rare and cannot be artificially reproduced.” If you are a young leader or an aspiring leader, don’t be afraid of the term “crucible.” Events that you have overcome, such as a personal illness, or an extremely difficult event that you have experienced may indeed be life changing. You can gain strength as you work your way through it. Then, when you examine your actions and reactions, you will notice that you have gained valuable tool...

About this edition

• Publisher: Penguin Publishing Group
• Publication date: 2009
• ISBN 10: 0425225909
• ISBN 13: 9780425225905
• Binding: Paperback
• Number of pages: 386